The Walton Isaacson agency announced that Martin Cerri has signed on as senior creative director to lead the creative team in its advertising and marketing endeavors with emphasis on the U.S. Hispanic market.Known as one of the most award-winning creatives in the U.S. Hispanic market, Cerri has been honored for his work with prizes from such international galas as the New York Festival, Cannes Lions, Clios, Webbys, the One Show, London International Awards, FIAP, El Sol and more.I am confident that Martin will offer a keen creative and strategic approach to our business, said Rochelle Newman-Carrasco, chief Hispanic marketing strategist. His long-standing achievements and contributions in the industry will help guide our team towards a successful future. After more than six years with Grupo Gallegos, Cerri joins the Los Angeles office of Walton Isaacson where he will handle the Lexus, Unilever and Los Angeles Dodgers accounts.In that regard, Cerri told PRODU, I am beyond excited to take on this role to help build upon Walton Isaacsons impressive track record. The Hispanic department, which is what I have been chosen to lead creatively, is growing in a sustained way, adding more projects and more clients.We have just finished a campaign for Lexus and were in the process of beginning a campaign for a new client that well soon announce. My objective is to create work that will reflect the philosophy of being the The Planet’s Most Interesting Agency he said.